by Sarah Rose
If you’re in an online business and all you do is sell, sell, sell, you are going to repel your audience and see little to no results. That’s what everybody else does. You’re not everybody else. You’re going to rise above the noise on social media and stand out from the crowd.
The Key Points to Influence are to become a problem solver, not a seller.
1. You’ve got to know your audience, and we do this by creating your perfect avatar. Who were you up until today when you started reading this blog? What problem is going on in your life that you’re looking to solve? What are you afraid of? What are you passionate about? What do you love? What sets your soul on fire? Write these answers down, because your avatar is you. And from now on, every post you make is specifically to her. You’re speaking to her problems, issues, passions, and fears.
2. When you have clarified who your avatar/target audience is, you clarify the problem you solve so that you can clearly communicate it in your content.
3. Now you have quality content to post every day because you are sharing your story, your journey, and you’re speaking to the person you can help. Find a need and fill it, and you will become wealthy beyond measure.
Your service, program, products and/or opportunity solve problems, educate, and add value on how you help people! So these are the things you post about. Hello relatability, and people starting to look to you as the expert in your field. They are getting to know you, they are following you because they love your content, and they trust you because you’re showing up every day consistently. Now they are ready to buy from you. Hello influence!
Lead With Your Brand Mission
That’s why you always want to lead with your brand mission to attract and influence your target audience. For example, if the problem you solve is helping people to better their lifestyle and you’ve decided that your dream client or team member is an ambitious mom who wants more from life, your mission could be:
I’m on a mission to help 100 ambitious moms to create a lifestyle beyond their wildest dreams.
Then decide what your brand core pillars are going to be, as these will help you with your quality content and help add value within your posts.
Example of your brand core pillars could be: Empowerment –Transformation – Business – Wealth
From now on, you’ll lead all of your content with these 4 pillars, so that your content flows and is always making sense to your avatar. And you’ll never run out of great stuff to post about!
And remember, we are serving, not selling.
What this will do for you:
You’ll have quality content that comes from your heart and soul and adds value.
Never run out of ideas about what to post as you have more to lead with.
Relatability with your audience.
Which will skyrocket your following, credibility & engagement. And your confidence!
And absolutely 10x your sales and/or team building.
So just to reiterate, can you see why it’s critical to take your focus OFF of selling, and focus more on serving? Do you want to be hustling and grinding, chasing people down with the hard sell, or have quality contacts showing up in your inbox every day as if by magic, asking how they can work with you?
If the answer is the latter, then add more value, add more value, add more value.
Can you see now how simple it is to launch your new business with ease and grace, being excited to wake up every morning and get to work because you’re passionate about what you’re doing, and having fun building it with confidence?
You Have The World At Your Fingertips
As a result of harnessing that confidence, your high vibe energy is going to be reflected in all that you do from day to day, and you’ll be in the creative zone of genius, flowing with your work because your brand, your avatar, your story, the problem you solve, and influence are all in epic alignment!
Now let’s get some leverage going, shall we? You have the world at your fingertips; you absolutely can build a global business from your dining room table.
You just need the right foundations and the right strategies to get you in front of the right people. And the correct systems that will get you leverage and income.
That’s where I come in, as your guide, empowering you to create your dream online business, with a blend of mindset and strategy in my Epically Aligned program. The doors are officially open, and I have just three spaces left to work with women who are ready to go all in and learn the tools and systems they need to soar during these uncertain times and beyond. If this sounds like you, then let’s book in a call to see if you’re a good fit! Click the button below, and I can’t wait to hear what you want to achieve and share with you how I can help!
The best is yet to come!
To your epic success,